Furman Marketing Campaigns
Cast member and assistant in video marketing and print marketing materials.
Whatever It Takes- Finals
Cast member
In this video, we wanted to depict the dedication of Furman students in a fun and unique way. Playing off the athletic "Furman Fury" group we came up with the idea of painting up for finals.
Sir What's His Name
Sir What's His Name
Cast member
To promote our new mascot, our marketing team developed a video that portrays the heroic figure of our Paladin. This video announced a campus-wide contest that allowed people to submit potential names for our mascot, the eventual winner being Victor.
Dins in Carts- current project
Assistant coordinator
Interviewer
Modeled after Comedians in Cars Getting Coffee, Dins in Carts will showcase what it means to part of the Furman community. For the past month, we have been capturing interviews with students in golf carts with a GoPro to depict true life experiences at Furman.
Furman Moments
Cast member
This video is a compilation of student submitted vines illustrating why they love Furman. Our marketing team found that asking students to send in submissions through a contest resulted in great user generated content.
Print Campaigns
While working in the Furman Web Marketing Department, I've had the opportunity to be part of some print ads, ranging from a Downtown Greenville donor brochures to a South Carolina Education lottery magazine advertisement.